Frequently Asked Questions (FAQ)

A: Strategic Digital Solutions is our holistic approach to your online presence. We don’t just focus on one channel; we craft a comprehensive digital strategy tailored to your business goals. This can include analyzing your current online performance, identifying opportunities (from SEO to social media and everything in between), and creating a step-by-step plan to optimize, engage, and succeed across all digital platforms. Essentially, it’s the roadmap we design to ensure all your digital marketing efforts work together smoothly. No one-size-fits-all plans here – we customize the strategy to fit your unique needs, industry, and target audience.

A: Think of a strategic digital plan as the foundation of your online success. Without a strategy, you might be throwing darts in the dark hoping something hits the target. A well-defined digital strategy gives your business a clear direction online. It ensures that your website, social media, content, and advertising efforts are all aligned toward common goals (like increasing brand awareness, generating leads, or boosting sales). In short, having a strategy saves time, budget, and sanity – it focuses your efforts on what works best for your business. We often joke that digital marketing without a strategy is like driving with your eyes closed – technically possible, but not recommended! When you partner with Yes Digital Works, we become your digital co-pilots, mapping out the journey so you can navigate the online world confidently.

A: Absolutely yes – customization is the name of the game. We understand that each business is different (and we’ve been around long enough to know cookie-cutter approaches don’t cut it). Our team starts by learning about your business: your brand personality, your customers, and your goals. With that understanding, we develop a tailored digital solution. If you’re a local St. Louis business needing to increase community outreach, for example, we’ll craft a hyper-local strategy. If you’re an e-commerce brand targeting international buyers, we’ll devise a plan focusing on global SEO and targeted ads. We ensure everything – from the channels we choose to the content tone – resonates with your brand and audience. In short, your strategic digital plan will be as unique as your business, with our experienced consultants guiding you every step of the way.

A: AI-driven marketing means using Artificial Intelligence technologies to enhance marketing efforts. Don’t worry, it doesn’t mean our office is run by robots (our human team is still very much in charge – the only quirky non-human around here is our cat with glasses 🐱👓). In practical terms, AI helps us analyze data faster, identify patterns or trends in customer behavior, and even automate certain tasks. For example, AI can segment your audience to personalize email campaigns, determine the best times to post on social media, or analyze which ads are performing well. It’s like giving our marketing team a super-smart sidekick. However, human creativity and strategy remain at the core of everything we do. AI just provides the turbo boost that allows us to make data-backed decisions more quickly. So yes, AI-driven marketing leverages smart algorithms and tools – but always under the watchful eyes of our experienced marketers (no Skynet takeovers on our watch!).

A: We integrate AI in a number of helpful ways to get you better results. For instance, we use AI-based analytics tools to crunch large sets of data – this helps us understand which of your marketing campaigns are winning and which need tweaking, much faster than traditional methods. AI helps in predictive analytics (forecasting trends or customer behaviors so we can stay one step ahead) and in personalization (like dynamically customizing website content or product recommendations based on a visitor’s behavior). We also use AI-driven software for things like optimizing ad placements and bids in real time – ensuring your digital advertising budget is used as efficiently as possible. In content creation, AI can assist with generating ideas or even draft outlines for articles and social media posts, which our human content creators then refine and polish to ensure the tone and quality are just right. Think of it this way: our team + AI is a powerful combo. The AI handles the heavy data lifting and repetitive tasks, while our team focuses on strategy, creativity, and building relationships. The result? Marketing campaigns that are smart, fast, and effective.

A: Great question. AI-driven marketing might sound high-tech (and it is), but it’s absolutely not just for the “big guys.” In fact, small and medium businesses can benefit hugely from AI tools – many of which are very accessible and budget-friendly nowadays. At Yes Digital Works, we make a point to use AI in ways that scale to the size and budget of the client. If you’re a smaller business, we might use AI to automate simple marketing tasks (saving you time and money on manual work) or to target ads more precisely (so every dollar spent on advertising works harder for you). For larger companies with bigger data sets, we can leverage more advanced AI analytics to drive insights. The bottom line: AI can actually level the playing field for smaller businesses by providing sophisticated capabilities without needing a whole data science department. We’ll ensure that any AI tools we use for your campaigns are cost-effective and aligned with what you’re comfortable investing. No matter your size, our AI-assisted strategies aim to maximize your ROI – and hey, who wouldn’t want a clever digital helper working 24/7 to improve their marketing?

A: In a word: Nope! While AI is an amazing tool, marketing at its heart is about human connection – understanding people’s needs, emotions, and creativity – things that algorithms alone can’t fully grasp (at least not as of 2025, and probably not for a long time to come). We like to say AI is our assistant, not our boss. It helps with data and can even handle routine tasks, but the creative ideas, strategic planning, and personal touch in marketing still come from humans. For example, an AI might tell us what subject lines get the most email opens, but deciding on a witty, clever campaign theme that resonates with your brand voice? That’s all us humans. So while we embrace AI wholeheartedly to deliver the best results (we’re nerds about it, honestly), our clients get the best of both worlds: advanced technology and a dedicated team of marketing experts with a personal, human touch. In short, our AI can crunch numbers like a champ, but it still takes real people to crunch out great marketing.

A: We offer a full suite of digital advertising services to get your business in front of the right people online. This includes pay-per-click (PPC) advertising like Google Ads and Bing Ads (so your business shows up at the top of search results when people search for relevant keywords), social media advertising on platforms such as Facebook, Instagram, LinkedIn, and Twitter (targeting users based on demographics and interests), and even display advertising (banner ads on websites) and retargeting campaigns (those handy ads that remind people of products they viewed on your site). Essentially, if there’s an online platform where your customers hang out, we can place strategic ads there. Our team handles everything from creating the ad copy and graphics to configuring the targeting and budget, and then monitoring performance daily. Digital advertising can feel overwhelming with so many options, but don’t worry – we’ll recommend the channels that make the most sense for your specific goals and budget. Our goal is to make sure every ad dollar you spend works hard to bring you more business.

A: One of the beauties of digital advertising (compared to old-school methods like billboard or newspaper ads) is the advanced targeting it offers. We leverage the targeting tools on each platform to zero in on your ideal audience. For search ads (like Google), we target specific keywords – so your ad shows up when someone searches for terms related to your products or services. For social media ads, we can target based on demographics (age, gender, location), interests and behaviors (e.g., people who have shown interest in topics related to your business), and even custom audiences (like an ad shown to people who previously visited your website or customers on your email list). We often create buyer personas together with you – profiles of your ideal customers – and use those to guide our targeting settings. There’s also A/B testing involved: we might try out two or three different targeting sets in small test campaigns, then put more budget behind the one that performs best. The result is that your ads aren’t just cast into the void of the internet; they’re strategically displayed to the people most likely to be interested in your business. This means higher click-through rates, better engagement, and ultimately a greater return on your ad spend.

A: One of the beauties of digital advertising (compared to old-school methods like billboard or newspaper ads) is the advanced targeting it offers. We leverage the targeting tools on each platform to zero in on your ideal audience. For search ads (like Google), we target specific keywords – so your ad shows up when someone searches for terms related to your products or services. For social media ads, we can target based on demographics (age, gender, location), interests and behaviors (e.g., people who have shown interest in topics related to your business), and even custom audiences (like an ad shown to people who previously visited your website or customers on your email list). We often create buyer personas together with you – profiles of your ideal customers – and use those to guide our targeting settings. There’s also A/B testing involved: we might try out two or three different targeting sets in small test campaigns, then put more budget behind the one that performs best. The result is that your ads aren’t just cast into the void of the internet; they’re strategically displayed to the people most likely to be interested in your business. This means higher click-through rates, better engagement, and ultimately a greater return on your ad spend.

A: The golden question! The truth is, the “right” budget can vary widely depending on your industry, goals, and the competitiveness of the market. The good news: we can work with budgets big and small and still make an impact. If you’re new to digital advertising, we often suggest starting with a modest test budget for the first couple of months – this lets us gather data on what works best for you. From there, we can scale up once we identify the campaigns that generate a positive return on investment. Some clients spend a few hundred dollars a month on very targeted local ads, while others might invest thousands per month across multiple platforms for broader reach. During our initial consultation, we’ll discuss your goals (e.g., do you want 50 new leads a month or 5,000 site visitors a day?) and research typical ad costs in your industry. This helps us recommend a starting budget range. Remember, digital advertising is very flexible – you can increase, decrease, or pause your budget at any time. We’ll never lock you into a fixed huge spend. Our philosophy is to start at a level you’re comfortable with and let the results guide future investment. And rest assured, no matter the budget, we aim to maximize every dollar – if we were any more frugal with ad spend, we’d squeak! (In other words, we optimize continuously so you get the best bang for your buck.)

A: Digital ads can start driving traffic almost immediately once they’re live, but the full results and optimizations take a little time. Here’s what to expect: In the first few days, you’ll likely notice an uptick in visits to your website or calls/emails from interested prospects (depending on what the ad’s call-to-action is). That’s the quick win of PPC – it’s fast. However, we typically use the first 2-4 weeks as a learning period. During this time, we gather data on which keywords, audience segments, or creatives are performing best. We might experiment with different versions of ads. By around the end of the first month, we’ll have solid data and will fine-tune the campaign based on what’s working (and trim away what isn’t). Many clients see significantly improved performance in month two because of these optimizations – for example, more conversions at a lower cost per conversion. So, while you do “see something” happening within days (your ads driving clicks), the optimal results – the well-oiled, efficient campaign – typically takes a few weeks of tweaking. We’ll keep you in the loop with progress reports. And of course, if your question really is “when will I get actual customers or sales from this?”, the answer is: possibly within days, but steadily more as the campaign optimization kicks in. Some businesses get lucky and hit the bullseye early (we won’t complain!), but our strategy is to steadily increase your results over time so you get sustainable growth. Digital marketing is a bit of a marathon, not a sprint – but we run that marathon pretty fast!

A. SEO (Search Engine Optimization) helps people find your website through search engines like`Google. It focuses on It focuses on improving things like keywords, page speed, and how well your site ranks in search results.

Conversion Optimization, on the other hand, is all about what happens after someone lands on your site. It focuses on turning visitors into customers—by improving your design, layout, calls-to-action, and user experience.

Think of it like this:
SEO gets them to your door.
Conversion Optimization gets them to walk in, stay, and buy something

Citations are online mentions of your business name, address, and phone number (often called “NAP”) across websites like directories, review platforms, and local listings. Common examples include Google Business Profile, Yelp, and Yellow Pages.

Having consistent and accurate citations is important because:

They help search engines trust your business. If your info is the same across platforms, Google is more likely to show your business in local search results.

They boost local SEO. Accurate citations improve your chances of showing up when people search for services in your area.

They feed public data into AI. Many AI tools are trained using public business data—including citations. If your info is outdated or wrong, you're less likely to be accurately recommended.

Bottom line: The more consistent your citations are, the more credible and visible your business becomes—both to search engines and smart algorithms.

A: User experience (UX) focuses on how someone feels when interacting with your website or ad—whether it's easy to navigate, clear to understand, and satisfying to use. User interface (UI), on the other hand, is about the visual elements: colors, fonts, buttons, and layout. While UI makes things look good, UX makes sure they work well. At Yes Digital Works, we use both together to build websites and ads that not only grab attention but also guide users effortlessly to take action. A strong UX doesn’t just make things smoother—it helps turn visitors into loyal customers.

A: Our content marketing service covers the complete process of planning, creating, distributing, and optimizing content that speaks to your audience. “Content” isn’t just blog posts (though we love a good blog); it can include articles, infographics, videos, ebooks, case studies, newsletters – basically any format that delivers valuable information or storytelling to your customers. At Yes Digital Works, we typically start with a content strategy: we figure out what topics and formats make sense for your business and audience. Then we move into content creation, where our team of writers and designers produce high-quality pieces tailored to your brand voice (no generic fluff or copy-paste here – everything is crafted fresh). Once content is created, we help distribute it: this could mean publishing on your website, sharing via your social media channels, sending it to your email list, or even pitching it to other websites for guest posts or backlinks. Finally, we look at the results – using analytics to see how each piece of content performs (Are people reading it? Sharing it? Converting after seeing it?). In short, content marketing with us is a full-cycle operation. You can be as involved as you want – some clients give us topics and we take it from there, others let us run the whole content calendar. The goal is to consistently provide value to your audience so that you build trust and authority in your field (and of course, drive more traffic and leads in the process).

A: Content marketing is often called the backbone of digital marketing, and for good reason. In today’s world, consumers and B2B buyers alike do a ton of research online before making decisions. By providing informative, engaging content, you’re positioning your business as an expert and a trusted resource. This builds credibility and trust with your audience – they’re more likely to choose your product or service if they feel you’ve already been helpful to them. Additionally, from a pure visibility standpoint, content is key for SEO (Search Engine Optimization). Every blog post or article is another opportunity to rank in search engines for queries related to your business. Websites that regularly publish quality content tend to get more organic traffic. Beyond SEO, good content gives you something to share on social media or in newsletters (so you’re not always just saying “buy, buy, buy” – you’re offering value). It also helps move customers through the sales funnel: someone might first discover you through a helpful article, then later download a more detailed guide (showing stronger interest), and finally reach out for your services. In essence, content marketing nurtures your audience at every stage. It’s a bit of a longer-term play compared to immediate ads, but the payoff is that you create an audience that’s engaged and loyal. Plus, great content has a cumulative effect – a blog post you publish today could keep attracting visitors months or even years from now. So it’s an investment in your brand’s long-term online presence. (And we promise, we make the content creation process easy and even fun for you – or we can handle it all if writing isn’t your cup of tea!)

A: Honestly… we’re not sure. He just looked smart, and somehow it felt right. Maybe it’s the glasses. Maybe it’s the confidence. Either way, he stayed—and now he’s part of the team.

A: AI Optimization (AIO) and Generative Engine Optimization (GEO) are new approaches that help make your content more visible not just in search engines—but in AI-generated results like those from ChatGPT, Google’s Search Generative Experience (SGE), and Bing Chat.

AIO is the broader of the two. It focuses on making your content reliable, well-structured, and easy for AI systems to recognize as a trustworthy source. This includes things like citations, updated information, and clear formatting.

GEO (Generative Engine Optimization) is more specific. It’s about shaping content in a way that AI systems can quickly understand, summarize, and surface as an answer. Think of it like formatting your content so AI knows exactly what to say when people ask a question.

Unlike traditional SEO, which aims to boost search rankings, AIO and GEO help ensure your brand becomes part of the answers AI tools provide.

A:
Traditional SEO focuses on optimizing content using fixed keyword lists, manual analysis, and historical best practices—things like meta tags, backlinks, and mobile performance. AI-powered SEO, on the other hand, leverages machine learning to analyze search intent, semantic patterns, and predictive behavior. Tools like natural language processing (NLP) allow content to be optimized not just for keywords, but for context—making it more useful and discoverable in AI-enhanced search platforms like Google SGE or Bing Chat.

At Yes Digital Works, we use both approaches strategically—combining foundational SEO with AI optimization (AIO) to keep your content future-proof.
Curious how AIO works? Learn more at: https://www.yesdigitalworks.com/about-brand-strategy

A:
AI can assist in drafting blog posts, headlines, social captions, and more—but it shouldn’t replace human strategy. While AI excels at content generation, it lacks brand nuance, emotional timing, and creative insight—key ingredients that drive engagement and trust.

At Yes Digital Works, we use AI to streamline the process and support creative output, not to replace it. Every piece still gets a human touch to ensure your voice and goals come through clearly.

A:
Google’s algorithms now use AI (like RankBrain and BERT) to understand search intent and content context, not just keyword matching. This means your content needs to be relevant, helpful, and semantically rich—not just optimized for exact phrases.

AI tools can help by analyzing SERP trends, competitor data, and even predicting which topics will rank—but it's your strategy, structure, and brand voice that actually earn authority. Our team blends AI insights with proven SEO strategy to help your content rank now—and stay ranked long-term.

A:
GEO (Generative Engine Optimization) is a newer approach to SEO focused on making your content visible in AI-powered search engines like Google’s Search Generative Experience (SGE) and Bing Chat. It involves optimizing your content for structured answers, semantic clarity, and source trustworthiness so that AI tools can better “pull” your content into generative responses.

To optimize for GEO, we focus on:

Clear Q&A formatting

Rich snippets and schema markup

Linking topical clusters

Using structured, helpful content that answers why and how

At Yes Digital Works, we actively monitor these evolving platforms and apply GEO strategies to all long-form content.
Want to see GEO in action?

A:
When used responsibly, AI is not only safe—it’s efficient and scalable. The key is to use trusted tools, ensure your data is protected, and always keep a human-in-the-loop for quality control. At Yes Digital Works, we use vetted AI platforms and prioritize data security, transparency, and brand integrity across every project.

If you're unsure how AI fits your workflow, we can help set up tools that work for your goals—not against them.